Clay
AI-powered CRM and outreach tool that automates research, personalization, and prospecting for revenue teams.
What is Clay?
Clay is a modern CRM and outbound automation platform that uses AI to enrich contacts, research prospects, and write hyper-personalized messages at scale. It integrates with 75+ data providers to auto-populate prospect details and crafts tailored outreach using AI templates. Clay is popular with growth teams, recruiters, and founders who need high-quality personalized outreach without manual research.
Best for: Growth teams and founders · Hyper-personalized cold outreach · Recruiting prospecting
Developer Stack Fit
Quick read on where Clay fits in a software team's AI stack. Validate final fit against your codebase, data policy, and deployment model.
- Stack layer
- Secondary/general AI
- Deployment model
- Cloud SaaS
- Open-source status
- Not confirmed
- API support
- API or integration-friendly
- MCP support
- No MCP signal found
- Security posture
- Review vendor privacy and data retention
- Best use case
- Growth teams and founders
Key Features
- 01
75+ data provider integrations for contact enrichment
AI hyper-personalized outreach
- 02
AI-powered message personalization at scale
75+ data enrichment providers
- 03
Automated prospect research and company insights
Spreadsheet-native CRM interface
- 04
Multi-channel sequences (email, LinkedIn, SMS)
A core sales capability that teams use daily.
- 05
Dynamic templates with AI-written variables
A core sales capability that teams use daily.
- 06
Google Sheets-like interface for data management
A core sales capability that teams use daily.
- 07
Chrome extension for LinkedIn integration
A core sales capability that teams use daily.
- 08
Webhook and API support for custom workflows
A core sales capability that teams use daily.
Pros & Cons
What stands out
- 75+ data enrichment integrations
- Spreadsheet-native interface is intuitive
- AI personalization quality is excellent
- Great for outbound teams and recruiters
- Flexible workflow automation
Watch outs
- Can get expensive at scale
- Not a full CRM replacement
- Limited reporting and analytics
- Steeper learning curve for complex workflows
Pricing Plans
Clay Pricing
Choose the perfect plan for your needs. All plans include our core features with different usage limits and advanced capabilities.
Explorer
Pro
Need a Custom Solution?
Looking for enterprise features or custom pricing? Contact Clay directly for tailored solutions.
Contact SalesMost teams land on the Explorer plan.
Alternatives
FAQ
What is Clay and how does it work?
Clay is a sales tool that ai-powered crm and outreach tool that automates research, personalization, and prospecting for revenue teams.. It uses AI to help users improve productivity through analyzing input and generating relevant output.
How much does Clay cost?
Clay starts at $34/month. They offer a free trial so you can test it before committing.
Does Clay have a free trial?
Yes — 14-day free trial
What can Clay do?
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Clay
From $34/month