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4.5 out of 5 stars. Excellent.
4.5(560)

Lavender

AI email coaching assistant that scores your sales emails in real-time and suggests improvements to boost reply rates.

From $29/month·Best for ·1 min
Updated April 9, 2026Certified
1

What is Lavender?

Lavender is an AI email coaching tool that integrates directly into your inbox or CRM to score sales emails as you write them. It analyzes subject lines, body copy, tone, and length, then provides actionable suggestions to improve reply rates. With data from millions of sales emails, Lavender helps reps write better outreach without needing a copywriter. It works as a browser extension alongside Gmail, Outlook, and popular CRMs.

Best for: Sales reps improving cold outreach · Teams wanting consistent email quality · SDR managers coaching new hires

2

Developer Stack Fit

Engineering evaluation

Quick read on where Lavender fits in a software team's AI stack. Validate final fit against your codebase, data policy, and deployment model.

Methodology
Deployment model
Cloud SaaS
Open-source status
Not confirmed
API support
API or integration-friendly
MCP support
No MCP signal found
Security posture
Review vendor privacy and data retention
Best use case
Sales reps improving cold outreach
3

Key Features

  1. 01

    Real-time email scoring (0-100)

    Real-time email scoring as you type

  2. 02

    AI-powered suggestions for subject lines and body copy

    Data-backed coaching from millions of emails

  3. 03

    Tone and readability analysis

    Seamless inbox and CRM integration

  4. 04

    Browser extension for Gmail and Outlook

    A core sales capability that teams use daily.

  5. 05

    CRM integration (Salesforce, HubSpot, Outreach)

    A core sales capability that teams use daily.

  6. 06

    Team-level analytics and coaching insights

    A core sales capability that teams use daily.

  7. 07

    Data-backed recommendations from millions of emails

    A core sales capability that teams use daily.

4

Pros & Cons

What stands out

  • Immediate, actionable feedback as you write
  • Integrates directly into existing workflow
  • Data-backed suggestions, not just opinions
  • Easy to onboard new sales reps with

Watch outs

  • Focused only on sales email, not general writing
  • Limited value for teams not doing outbound
  • Pricing adds up for larger teams
  • Some suggestions can feel repetitive over time
5

Pricing Plans

Lavender Pricing

Choose the perfect plan for your needs. All plans include our core features with different usage limits and advanced capabilities.

7 day free trial available on all paid plans

Starter

$29/monthly
Email scoring and coaching
AI suggestions
Basic analytics
Browser extension
Gmail and Outlook integration
Try Lavender

7 day free trial • No credit card required

Most Popular

Individual Pro

$49/monthly
Everything in Starter
CRM integrations
Team analytics
Custom coaching rules
Priority support
Advanced AI personalization
Try Lavender

7 day free trial • No credit card required

Need a Custom Solution?

Looking for enterprise features or custom pricing? Contact Lavender directly for tailored solutions.

Contact Sales

Most teams land on the Individual Pro plan.

6

Alternatives

ToolRatingPrice
Lavender4.5From $29/monthcurrent
Karumi4.5Free to startview →
Apollo.io4.6Freemiumview →
Clay4.5From $34/monthview →
Outreach4.3From $100/monthview →
Gong4.5From $160/monthview →
7

FAQ

What is Lavender and how does it work?

Lavender is a sales tool that ai email coaching assistant that scores your sales emails in real-time and suggests improvements to boost reply rates.. It uses AI to help users improve productivity through analyzing input and generating relevant output.

How much does Lavender cost?

Lavender starts at $29/month. They offer a free trial so you can test it before committing.

Does Lavender have a free trial?

Yes — 7-day free trial

What can Lavender do?

Coaching SDRs to write better cold emails
A/B testing email approaches with data
Standardizing email quality across sales teams

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Lavender

From $29/month

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