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video-generation
4.7 out of 5 stars. Excellent.
4.7(50)

Luma Agents

End-to-end creative AI agents powered by Unified Intelligence—plan, generate, and refine text, image, video, and audio across multiple models.

Free to start·Best for ·1 min
Updated March 9, 2026Certified
Enterprise
1

What is Luma Agents?

Luma Agents is a creative AI platform from Luma AI, powered by its Unified Intelligence model family (Uni-1). It handles end-to-end creative work across text, image, video, and audio while coordinating with leading AI models including Ray 3.14, Veo 3, Sora 2, Kling 2.6, Nano Banana Pro, Seedream, GPT Image 1.5, and ElevenLabs. The agents maintain persistent context across assets and iterations, and can evaluate and refine their own outputs through iterative self-critique. Launched March 5, 2026, with customers including Publicis Groupe, Serviceplan, Adidas, Mazda, and Humain.

Best for: End-to-end creative workflows · Enterprise agencies · Multi-model orchestration · Campaign localization

Luma Agents interface
2

Developer Stack Fit

Engineering evaluation

Quick read on where Luma Agents fits in a software team's AI stack. Validate final fit against your codebase, data policy, and deployment model.

Methodology
Deployment model
Cloud SaaS
Open-source status
Not confirmed
API support
API or integration-friendly
MCP support
No MCP signal found
Security posture
Stronger controls worth validating
Best use case
End-to-end creative workflows

Product media

Interface proof

Luma Agents product screenshot 1
3

Key Features

  1. 01

    End-to-end creative work across text, image, video, audio

    Unified Intelligence for end-to-end creative work

  2. 02

    Powered by Uni-1 Unified Intelligence model

    Multi-model orchestration across leading AI providers

  3. 03

    Coordinates with Ray 3.14, Veo 3, Sora 2, Kling 2.6, and more

    Self-critique and iterative improvement

  4. 04

    Persistent context across assets and iterations

    A core video-generation capability that teams use daily.

  5. 05

    Self-critique and iterative refinement

    A core video-generation capability that teams use daily.

  6. 06

    Multi-model orchestration (Google, ByteDance, ElevenLabs)

    A core video-generation capability that teams use daily.

  7. 07

    Enterprise-grade for agencies and brands

    A core video-generation capability that teams use daily.

  8. 08

    API access for integration

    A core video-generation capability that teams use daily.

  9. 09

    Gradual rollout for reliable access

    A core video-generation capability that teams use daily.

4

Pros & Cons

What stands out

  • Handles complete creative workflows end-to-end
  • Reduces need for multiple disparate AI tools
  • Trusted by major agencies (Publicis, Serviceplan) and brands (Adidas, Mazda)
  • Maintains context across iterations
  • Significant cost savings reported (15M campaign for under $20K)

Watch outs

  • Pricing not publicly published
  • Gradual rollout may limit immediate access
  • Primarily targeted at enterprises and agencies
  • New platform (launched March 2026)
5

Pricing Plans

Luma Agents Pricing

Choose the perfect plan for your needs. All plans include our core features with different usage limits and advanced capabilities.

Most Popular

API Access

Free
Access to Luma Agents via API
Coordinate across multiple AI models
End-to-end creative workflows
Self-critique and iterative refinement
Enterprise integrations
Get Started Free

Need a Custom Solution?

Looking for enterprise features or custom pricing? Contact Luma Agents directly for tailored solutions.

Contact Sales

Most teams land on the API Access plan.

6

Alternatives

ToolRatingPrice
Luma Agents4.7Free to startcurrent
Synthesia AI4.6From $29/monthview →
RunwayML4.5Freemiumview →
HeyGen4.6Freemiumview →
Pika Labs4.5Freemiumview →
Fliki4.3Freemiumview →
7

FAQ

What is Luma Agents and how does it work?

Luma Agents is a video-generation tool that end-to-end creative ai agents powered by unified intelligence—plan, generate, and refine text, image, video, and audio across multiple models.. It uses AI to help users improve productivity through analyzing input and generating relevant output.

How much does Luma Agents cost?

Luma Agents starts at $0/month. They offer a free trial so you can test it before committing.

Does Luma Agents have a free trial?

Yes — Free to try with no time limit.

What can Luma Agents do?

Ad campaign creation and localization
Marketing content at scale
Design studio workflows
Enterprise creative operations
Multi-format content generation

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Personally Tested

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Luma Agents

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