Luma Agents
End-to-end creative AI agents powered by Unified Intelligence—plan, generate, and refine text, image, video, and audio across multiple models.
What is Luma Agents?
Luma Agents is a creative AI platform from Luma AI, powered by its Unified Intelligence model family (Uni-1). It handles end-to-end creative work across text, image, video, and audio while coordinating with leading AI models including Ray 3.14, Veo 3, Sora 2, Kling 2.6, Nano Banana Pro, Seedream, GPT Image 1.5, and ElevenLabs. The agents maintain persistent context across assets and iterations, and can evaluate and refine their own outputs through iterative self-critique. Launched March 5, 2026, with customers including Publicis Groupe, Serviceplan, Adidas, Mazda, and Humain.
Best for: End-to-end creative workflows · Enterprise agencies · Multi-model orchestration · Campaign localization
Developer Stack Fit
Quick read on where Luma Agents fits in a software team's AI stack. Validate final fit against your codebase, data policy, and deployment model.
- Stack layer
- Secondary/general AI
- Deployment model
- Cloud SaaS
- Open-source status
- Not confirmed
- API support
- API or integration-friendly
- MCP support
- No MCP signal found
- Security posture
- Stronger controls worth validating
- Best use case
- End-to-end creative workflows
Discovery graph
Featured in NeuralStackly paths
Product media
Interface proof
Key Features
- 01
End-to-end creative work across text, image, video, audio
Unified Intelligence for end-to-end creative work
- 02
Powered by Uni-1 Unified Intelligence model
Multi-model orchestration across leading AI providers
- 03
Coordinates with Ray 3.14, Veo 3, Sora 2, Kling 2.6, and more
Self-critique and iterative improvement
- 04
Persistent context across assets and iterations
A core video-generation capability that teams use daily.
- 05
Self-critique and iterative refinement
A core video-generation capability that teams use daily.
- 06
Multi-model orchestration (Google, ByteDance, ElevenLabs)
A core video-generation capability that teams use daily.
- 07
Enterprise-grade for agencies and brands
A core video-generation capability that teams use daily.
- 08
API access for integration
A core video-generation capability that teams use daily.
- 09
Gradual rollout for reliable access
A core video-generation capability that teams use daily.
Pros & Cons
What stands out
- Handles complete creative workflows end-to-end
- Reduces need for multiple disparate AI tools
- Trusted by major agencies (Publicis, Serviceplan) and brands (Adidas, Mazda)
- Maintains context across iterations
- Significant cost savings reported (15M campaign for under $20K)
Watch outs
- Pricing not publicly published
- Gradual rollout may limit immediate access
- Primarily targeted at enterprises and agencies
- New platform (launched March 2026)
Pricing Plans
Luma Agents Pricing
Choose the perfect plan for your needs. All plans include our core features with different usage limits and advanced capabilities.
API Access
Need a Custom Solution?
Looking for enterprise features or custom pricing? Contact Luma Agents directly for tailored solutions.
Contact SalesMost teams land on the API Access plan.
Alternatives
FAQ
What is Luma Agents and how does it work?
Luma Agents is a video-generation tool that end-to-end creative ai agents powered by unified intelligence—plan, generate, and refine text, image, video, and audio across multiple models.. It uses AI to help users improve productivity through analyzing input and generating relevant output.
How much does Luma Agents cost?
Luma Agents starts at $0/month. They offer a free trial so you can test it before committing.
Does Luma Agents have a free trial?
Yes — Free to try with no time limit.
What can Luma Agents do?
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Luma Agents
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